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2014-2015 Byington Marketing Speaker Series
Each year the John William Byington Endowed Chair in Global Marketing Fund supports the marketing department by inviting marketing experts from around the globe to speak regarding advancements in the world of marketing. Shown below are the honorable guests invited to speak to the marketing staff and doctoral students this academic year.
Neil Morgan Presents Marketing Research to Broad Students, Faculty
On Firday, April 3, Neil Morgan, professor of marketing at the Indiana University Kelley School of Business, visited Michigan State University to meet with faculty and PhD students in the Broad College of Business. In addition to participating in research meetings, Morgan presented his recent research on marketing capabilities, as well as where he sees research going in the future.
Byington Marketing Speaker Series Welcomes Relationship Marketing Expert
On Friday, October 10, the Department of Marketing welcomed Robert Palmatier, professor of marketing, research director for the Center for Sales and Marketing Strategy, and John C. Narver Endowed Professor in Business Administration of the University of Washington. He spent the day with faculty and doctoral students and delivered a talk on emerging research in relationship marketing.
Byington Speaker Series Welcomes Wharton Prof
Robert Meyer, the Gayfryd Steinberg Professor and co-director of the Risk Management and Decision Processes Center at the University of Pennsylvania’s Wharton School, visited the Department of Marketing on September 19 as part of the Byington Speaker Series. Meyer is editor-in-chief of the Journal of Marketing Research and a noted scholar focused on consumer decision analysis, sales response modeling, and decision making under uncertainty. He spent the day with marketing faculty and doctoral students and delivered a talk titled “Empirical Generalizations in the Modeling of Consumer Choice.”