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Overview

The Doctoral Program in Marketing at Michigan State University is designed to prepare individuals for a career in marketing scholarship and teaching at research universities. The available coursework covers a broad range of topics, including marketing strategy, modeling marketing problems, consumer behavior, and statistics. Doctoral students are expected to be in residence on a full-time basis during the program. While in the coursework stage of the program, doctoral students are also assigned as teaching and/or research assistants. Upon completion of coursework, students are required pass a comprehensive exam in marketing and then complete a dissertation that demonstrates their ability to conduct an original research project.

The program curriculum is designed with a focus on research mentorship and training and includes several writing requirements to ensure our students are prepared for the job market and ready to succeed as assistant professors.  The Ph.D. handbook provides details on the program requirements and the curriculum schedule is presented below.

Odd Year Entry
Year in Program First Year Second Year Third Year Fourth & Fifth Year
Fall Coursework
  • MKT913 Seminar in Marketing Relations
  • MGT906 Organizational Research Methods
  • 3 Credits in your chosen minor 
  • MKT912 Seminar in Buyer Behavior
  • MGT908 Marketing Decision Models
  • MKT907 Statistical Models in Marketing
Dissertation proposal preparation
  • Collect data for your dissertation
  • Prepare dissertation manuscript
Spring Coursework
  • MKT905 Research Design in Marketing
  • MGT911 Marketing Strategy
  • MGT914 Advanced Organization Research Methods
9 Credits in your chosen minor Dissertation proposal defense
  • Prepare for job market
  • Dissertation defense
Research Assignment Research assignment Research assignment Research assignment Research assignment
Teaching Assignment Summer Summer Optional Optional
End of Year Milestones First year paper Comprehensive paper Dissertation proposal defense Dissertation defense

Even Year Entry
Year in Program First Year Second Year Third Year Fourth & Fifth Year
Fall Coursework
  • MKT912 Seminar in Marketing Relations
  • MKT908 Marketing Decision Models
  • MGT914 Advanced Organizational Research Methods  
  • MKT907 Statistical Models in Marketing
  • MKT913  Seminar in Marketing Relations
  • 3 Credits in your chosen minor 
Dissertation proposal preparation
  • Collect data for your dissertation
  • Prepare dissertation manuscript
Spring Coursework
  • MKT905 Research Design in Marketing
  • MGT914 Advanced Organization Research Methods
  • 3 Credits in your chosen minor 
9 Credits in your chosen minor Dissertation proposal defense
  • Prepare for job market
  • Dissertation defense
Research Assignment Research assignment Research assignment Research assignment Research assignment
Teaching Assignment Summer Summer Optional Optional
End of Year Milestones First year paper Comprehensive paper Dissertation proposal defense Dissertation defense

Eli Broad College of Business

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