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MSMR Director Richard Spreng
Richard Spreng, PhD, Director

Welcome to the Master of Science in Marketing Research (MSMR) web site.

The MSMR program is one of just a few specialized graduate degree programs in the country also housed in a top ranked AACSB-accredited business school. By taking a clean-sheet approach to MSMR education, (in collaboration with a wide network of marketing research practitioners), you can be assured of learning leading-edge academic theories, combined with intensive, real-world practical marketing research experience.

A Broad MSMR degree provides you invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research, be it with corporations, strategic consulting organizations, advertising agencies and/or marketing research firms.

I invite you to learn more about our MSMR program, its format, courses, advisory board and testimonials by exploring this web site.

Please contact me by phone or email if you have questions about the Broad MSMR program. We welcome your interest and look forward to hearing from you in the near future.

Richard Spreng, Ph.D.
Faculty Director, MSMR Program


Listen to Dr. Richard Spreng discuss why the Masters in Marketing Research program is a win-win for students and businesses on the globalEDGE Business Beat, Michigan Business Network.

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