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Online Program

Be on track to become a member of the next generation of business and marketing leaders and enroll in the online MSMR program. 

The deadline to apply to the Online 2018 cohort is April 15th, 2018. Click here to apply to the Online program

The 20-month program is designed to provide an opportunity for students to achieve a master’s degree while working full time. The hybrid format consists of on-campus and online courses. The on-campus courses will take place within two one-week sessions.

The online program consists of the same courses, taught by the same professors, as the full-time program, and students will be held to the same academic standards. Like the graduates of the full-time MSMR program, the online MSMR graduate will be skilled in traditional marketing research techniques such as experimental design, sampling, data collection, and analysis, as well as leading-edge marketing technologies, methodologies, and software packages.

Online MSMR Program

Summer 2018 Semester

May 16, 2018 August 15, 2018 Online Statistics Review (1)
June 12, 2018 July 31, 2018 Online Marketing Management (3)

Fall 2018 Semester

Aug. 4, 2018 Aug. 4, 2018 East Lansing Communications (1)
Aug. 3, 2018 Aug. 11, 2018 East Lansing Marketing Research for Decision Making (3)
Aug. 5, 2018 Aug. 5, 2018 East Lansing Consulting in MR (1)
Oct. 17, 2018 Dec. 9, 2018 Online Software Tools for Market Research (1)
Aug. 31, 2018 Nov. 9, 2018 Online New Product and Service Research (3)

Spring 2019 Semester

Jan. 5, 2019 Feb. 23, 2019 Online Consumer Insights (3)
Mar. 2, 2019 April 27, 2019 Online Experimental Design, Sampling and Questionnaire Design (3)
Jan. 31, 2019 April 26, 2019 Online Elective (1)
May 5, 2019 May 11, 2019 East Lansing Advanced Marketing Research (3)

Summer 2019 Semester

May 14, 2019 Aug. 16, 2019 Online Web Research and Analytics (3)
May 14, 2019 Aug. 16, 2019 Online Elective (1)

Fall 2019 Semester

Oct. 25, 2019 Dec. 20, 2019 Online Data Mining (3)
Sept. 2, 2019 Dec. 7, 2019 Online Electives (4)

Note: Courses listed in Green are held in-person (referred to as “intensives”), the other courses listed for the program are held online. The in-person intensives are held in one-week periods (August 2017 and May 2018). All other courses are online, hotel is provided for in-person intensives at no additional cost to the student.

2017 Cohort Statistics

Graduation Rate                                                                      100%
Job Placement Rate                                                                      100%
Cohort Size                                                                         24 students
Average Years of Work Experience                                                                    10.75
Cohort Student Job Titles Founder and CEO, VP of Research, AVP Marketing Analytics, Scientist-Products Research Leader Consumer Foods, Customer Research and Analytics Specialist, Associate Product Manager, Real Estate Analyst, Assistant Director of Development, Digital Sales Manager, Director of Sales Operations, Corporate Communications Manager, Research Analyst, Research Associate, Account Manager, Retail Manager, IT Architecture Consultant, Customer Insights Analyst
Companies and organizations represented by students General Nutrition Center, JM Smucker, BIODESIX, Equifax, American Marketing Association, AT & T, Michigan State University, Booz Allen Hamilton, The Johnson Company, Morpace, McKinley Advisors, Thomson Reuters, The Princeton Review, nextSource, ESRI, Northwood University, Alro Steel Corporation, Morrison-Beaumont Hospital, United Health Group, and Analytic Edge
Male %    29%
Female %     71%
Countries, States, Territories Represented
MI, PA, OH, GA, IL, UT, VA, Washington DC, NV, China, Guam, and Kenya
Average salaries for marketing research jobs

Program Cost

The MSMR total program cost listed below includes the price of books, statistical software needed for the program, and housing for the in-person intensive periods. Tuition is billed in block tuition format in five equal installments (1/5 of total cost is billed per semester attended):
In-state total program cost: $27,000
Out-of-state total program cost: $37,500

For more information about tuition and fees, please contact the Office of the Controller.

Financial Aid

MSU’s Office of Financial Aid provides information regarding financial aid opportunities available to graduate students.

State Authorization

If you would like to inquire about state-by-state distance learning compliance more information can be found at the MSU State Authorization Site.


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