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Online Program

Be on track to become a member of the next generation of business and marketing leaders and enroll in the online Master of Science in Marketing Research (MSMR) program. The deadline to apply to the Online 2019 cohort is April 1st, 2019. Apply to the Online program

The 20-month program 34 credit program is designed to provide an opportunity for students to achieve a master’s degree while working full time. The hybrid format consists of on-campus and online courses. The on-campus courses will take place within two one-week sessions.

The online program consists of the same courses, taught by the same professors, as the full-time program, and students will be held to the same academic standards. Like the graduates of the full-time MSMR program, the online MSMR graduate will be skilled in traditional marketing research techniques such as experimental design, sampling, data collection, and analysis, as well as leading-edge marketing technologies, methodologies, and software packages.

Online MSMR Program

Summer 2019 Semester

Course Classroom Type Credits
Statistics Review Online 1
Marketing Management Online 3
Marketing Research for Decision Making August Intensive*

Held in-person August 3rd-10th, 2019 (housing provided)*

3

Total Summer Credits

7

Fall 2019 Semester

Course Classroom Type Credits
Sampling and Experimental Design Online 3
Consulting in Marketing Research Arranged (One session during August Intensive) 1
Analysis Tools Online 1
Electives Online 1
Total Fall Credits 6

Spring 2020 Semester

Course Classroom Type Credits
Consumer Insights Online 3
New Design & Methods Online 3
Elective Online 1
Total Spring Credits 7

Summer 2020 Semester

Course Classroom Type Credits
Advanced Marketing Research May Intensive*

Held in-person May 4th-10th, 2020 (housing provided)*

3
Capstone or Publication Project Online 2
Elective Online 2
Total Summer Credits 7

Fall 2020 Semester

Course Classroom Type Credits
Data Mining Online 3
Publication Course or Independent Project Online 2
Elective Online 2
Total Fall Credits 7

Options for Electives: Text Analytics, Mobiel Research, Business Development, Online Qualitative Research, International Marketing Research, R Statistical Software, and more.

Software is provided for this program and includes: SPS Statistical Software, SPSS Modeler, Ascribe, and Sawtooth.

Note: Courses shown in Bold are held in-person (referred to as “intensives”), the other courses listed for the program are held online. The in-person intensives are held in one-week periods (August 2019 and May 2020). All other courses are online, hotel is provided for in-person intensives at no additional cost to the student.

2017 Cohort Statistics

Graduation Rate 100%
Job Placement 100%
Cohort Size 24 students
Average Years of Work Experience 10.75
Student Job Titles Founder and CEO, VP of Research, AVP Marketing Analytics, Scientist-Products Research Leader Consumer Foods, Customer Research and Analytics Specialist, Associate Product Manager, Real Estate Analyst, Assistant Director of Development, Digital Sales Manager, Director of Sales Operations, Corporate Communications Manager, Research Analyst, Research Associate, Account Manager, Retail Manager, IT Architecture Consultant, Customer Insights Analyst
Companies & Organizations Represented in 2017 Cohort General Nutrition Center, JM Smucker, BIODESIX, Equifax, American Marketing Association, AT & T, Michigan State University, Booz Allen Hamilton, The Johnson Company, Morpace, McKinley Advisors, Thomson Reuters, The Princeton Review, nextSource, ESRI, Northwood University, Alro Steel Corporation, Morrison-Beaumont Hospital, United Health Group, and Analytic Edge
Male % 29%
Female % 71%
Countries, States, Territories Represented MI, PA, OH, GA, IL, UT, VA, Washington DC, NV, China, Guam, and Kenya
Average salaries for marketing research jobs

 


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