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Online Program

Be on track to become a member of the next generation of business and marketing leaders and enroll in the online Master of Science in Marketing Research (MSMR) program. The deadline to apply to the Online 2019 cohort is April 1st, 2019. Apply to the Online program

This 100% online 20-month program 34 credit program is designed to provide an opportunity for students to achieve a master’s degree while working full time.

The online program consists of the same courses, taught by the same professors, as the full-time program, and students will be held to the same academic standards. Like the graduates of the full-time MSMR program, the online MSMR graduate will be skilled in traditional marketing research techniques such as experimental design, sampling, data collection, and analysis, as well as leading-edge marketing technologies, methodologies, and software packages.

Online MSMR Program

Summer 2019 Semester

Course Classroom Type Credits
Statistics Review Online 1
Marketing Management Online 3
Consulting in MR Online 1
Elective Online 1
Total Summer Credits 6

Fall 2019 Semester

Course Classroom Type Credits
Sampling and Experimental Design Online 3
Marketing Research for Decision Making Online 3
Analysis Tools Online 1
Total Fall Credits 7

Note: Students within a driving distance of MSU have the option to take Marketing Research for Decision Making on Tu/Th during fall semester in the evening if they choose.

Spring 2020 Semester

Course Classroom Type Credits
Consumer Insights Online 3
New Design & Methods Online 3
Elective Online 1
Total Spring Credits 7

Summer 2020 Semester

Course Classroom Type Credits
Advanced Marketing Research Online 3
Capstone or Publication Project Online 2
Elective Online 2
Total Summer Credits 7

Note: There is an option to take Advanced Marketing Research in-person in a one-week intensive format should a student choose.

Fall 2020 Semester

Course Classroom Type Credits
Data Mining Online 3
Publication Course or Independent Project Online 2
Elective Online 2
Total Fall Credits 7

Options for Electives: Text Analytics, Mobile Research, Business Development, Online Qualitative Research, International Marketing Research, R Statistical Software, and more.

Software is provided for this program and includes: SPSS Statistical Software, SPSS Modeler, Ascribe, and Sawtooth.

2018 Cohort Statistics

Job Placement 100%
Acceptance Rate 76%
Cohort Size 20 students
Average Years of Work Experience 10.09
Student Job Titles AVP Customer Insights, Director of Marketing & Communications, Director of Marketing, Director, Customer Insights & Market Research, Sr. User Experience Researcher, Business Analyst, Associate Project Manager, Marketing Research Data Analyst, Market Analyst, Account Associate, Client Development, Business Development Specialist, Intellectual Property Data Specialist, Marketing & Operations Coordinator, and Portfolio Manager
Companies & Organizations Represented in 2017 Cohort Ford, Spectrum Health, Leadspace, Michigan State University, The NPD Group, Stryker Corporation, Stanley Black & Decker, C-Spire, Farmer Insurance Group, PayPal, Highmark Health, MRM/McCann, Dow Chemical, The Martec Group, Jefferson Financial Credit Union, United Way, Lifetime Products, and Ascena Retail group
Male % 10%
Female % 90%
US States Represented MI, MD, UT, IL, MS, CA, LA, and PA
Average salaries for marketing research jobs


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