Be on track to become a member of the next generation of business and marketing leaders and enroll in the online Master of Science in Marketing Research (MSMR) program. The deadline to apply to the Online 2019 cohort is April 1st, 2019. Apply to the Online program
This 100% online 20-month program 34 credit program is designed to provide an opportunity for students to achieve a master’s degree while working full time.
The online program consists of the same courses, taught by the same professors, as the full-time program, and students will be held to the same academic standards. Like the graduates of the full-time MSMR program, the online MSMR graduate will be skilled in traditional marketing research techniques such as experimental design, sampling, data collection, and analysis, as well as leading-edge marketing technologies, methodologies, and software packages.
|Consulting in MR||Online||1|
|Total Summer Credits||6|
|Sampling and Experimental Design||Online||3|
|Marketing Research for Decision Making||Online||3|
|Total Fall Credits||7|
|New Design & Methods||Online||3|
|Total Spring Credits||7|
|Advanced Marketing Research||Online||3|
|Capstone or Publication Project||Online||2|
|Total Summer Credits||7|
|Publication Course or Independent Project||Online||2|
|Total Fall Credits||7|
Options for Electives: Text Analytics, Mobile Research, Business Development, Online Qualitative Research, International Marketing Research, R Statistical Software, and more.
Software is provided for this program and includes: SPSS Statistical Software, SPSS Modeler, Ascribe, and Sawtooth.
|Cohort Size||20 students|
|Average Years of Work Experience||10.09|
|Student Job Titles||AVP Customer Insights, Director of Marketing & Communications, Director of Marketing, Director, Customer Insights & Market Research, Sr. User Experience Researcher, Business Analyst, Associate Project Manager, Marketing Research Data Analyst, Market Analyst, Account Associate, Client Development, Business Development Specialist, Intellectual Property Data Specialist, Marketing & Operations Coordinator, and Portfolio Manager|
|Companies & Organizations Represented in 2017 Cohort||Ford, Spectrum Health, Leadspace, Michigan State University, The NPD Group, Stryker Corporation, Stanley Black & Decker, C-Spire, Farmer Insurance Group, PayPal, Highmark Health, MRM/McCann, Dow Chemical, The Martec Group, Jefferson Financial Credit Union, United Way, Lifetime Products, and Ascena Retail group|
|US States Represented||MI, MD, UT, IL, MS, CA, LA, and PA|
|Average salaries for marketing research jobs|