Be on track to become a member of the next generation of business and marketing leaders and enroll in the online Master of Science in Marketing Research (MSMR) program. The deadline to apply to the Online 2019 cohort is April 1st, 2019. Apply to the Online program
The 20-month program 34 credit program is designed to provide an opportunity for students to achieve a master’s degree while working full time. The hybrid format consists of on-campus and online courses. The on-campus courses will take place within two one-week sessions.
The online program consists of the same courses, taught by the same professors, as the full-time program, and students will be held to the same academic standards. Like the graduates of the full-time MSMR program, the online MSMR graduate will be skilled in traditional marketing research techniques such as experimental design, sampling, data collection, and analysis, as well as leading-edge marketing technologies, methodologies, and software packages.
|Marketing Research for Decision Making||August Intensive*
Held in-person August 3rd-10th, 2019 (housing provided)*
Total Summer Credits
|Sampling and Experimental Design||Online||3|
|Consulting in Marketing Research||Arranged (One session during August Intensive)||1|
|Total Fall Credits||6|
|New Design & Methods||Online||3|
|Total Spring Credits||7|
|Advanced Marketing Research||May Intensive*
Held in-person May 4th-10th, 2020 (housing provided)*
|Capstone or Publication Project||Online||2|
|Total Summer Credits||7|
|Publication Course or Independent Project||Online||2|
|Total Fall Credits||7|
Options for Electives: Text Analytics, Mobile Research, Business Development, Online Qualitative Research, International Marketing Research, R Statistical Software, and more.
Software is provided for this program and includes: SPSS Statistical Software, SPSS Modeler, Ascribe, and Sawtooth.
Note: Courses shown in Bold are held in-person (referred to as “intensives”), the other courses listed for the program are held online. The in-person intensives are held in one-week periods (August 2019 and May 2020). All other courses are online, hotel is provided for in-person intensives at no additional cost to the student.
|Cohort Size||20 students|
|Average Years of Work Experience||10.09|
|Student Job Titles||AVP Customer Insights, Director of Marketing & Communications, Director of Marketing, Director, Customer Insights & Market Research, Sr. User Experience Researcher, Business Analyst, Associate Project Manager, Marketing Research Data Analyst, Market Analyst, Account Associate, Client Development, Business Development Specialist, Intellectual Property Data Specialist, Marketing & Operations Coordinator, and Portfolio Manager|
|Companies & Organizations Represented in 2017 Cohort||Ford, Spectrum Health, Leadspace, Michigan State University, The NPD Group, Stryker Corporation, Stanley Black & Decker, C-Spire, Farmer Insurance Group, PayPal, Highmark Health, MRM/McCann, Dow Chemical, The Martec Group, Jefferson Financial Credit Union, United Way, Lifetime Products, and Ascena Retail group|
|US States Represented||MI, MD, UT, IL, MS, CA, LA, and PA|
|Average salaries for marketing research jobs|