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Spring Full-Time Program

The spring full-time Master of Science in Marketing Research (MSMR) is a one-year program 34 credit program that includes a required internship. Students begin the program in January and graduate in December each year. The deadline to apply for the Spring 2019 Cohort is November 1, 2018: Apply to the Spring Full-Time Program

Spring Semester

Course Credits
Marketing Management 3
Marketing Research for Decision Making 3
Experimental Design, Sampling, and Questionaire Design 3
Consumer Insights 3
Qualitative Research 1
Consulting in Marketing Research 1
Communications in Marketing Research 2
Total Spring Credits 16

May Intensive (approximately the middle two weeks in May)

Students complete 5 credits on campus at MSU:

Course Credits
Advanced Marketing Research 3
Research in Practice and Client Research 2
Consulting in Marketing Research (contd) (contd from spring sem.)
Total May Intensive Credits 5

Summer Session (end of May to the middle of August)

During the summer, students complete a paid internship and an online course:

Course Credits
Directed Internship 1
International Marketing Research 2
Analysis Tools 1
Total Summer Credits 4

August Intensive (approximately the third week of August)

During this intensive students, complete 3 credits and have initial meetings related to the fall courses.  Housing on campus is provided during this period:

Course Credits
New Design and Methods 3
Total August Intensive Credits 3

Fall Semester

During fall semester students take one online course and complete an independent marketing research study.  In addition, presentations and written work are evaluated in a communications course.  Students must be on-campus for two days in the middle of December to present their projects.  Therefore, students do not have to be on campus (except August Intensive) during the summer or fall semester.  Some students start their full-time job in the summer or fall semesters, some continue on with their summer internship firm, and some take internships with new firms in the fall. Each student is different and we work with each student’s needs individually.

Course Credits
Data Mining 3
Marketing Research Final Projects 2
Elective 1
Total Fall Semester Credits 6

Elective Topics Include: Text Analytics, Pricing Research, Online Qualitative Research, Mobile Research, Business Development, “R” Statistical Software Methods, Publications Course, and more.

Cohort Statistics

2017 Graduation Rate 100%
2017 Job Placement Rate 100%
Average Summer Internship Hourly Pay for 2017


Average Summer Internship Hourly Pay for 2017


2018 Cohort Metrics:
Size 31 Students
Acceptance Rate 38%
Average Undergrad GPA 3.67
Average GMAT Score 630
Male % 32%
Female % 68%
Undergrad Institution Represented Michigan State University, University of Michigan – Ann Arbor, University of North Carolina – Chapel Hill, University of Illinois – Urbana-Champaign, Panjab University
Undergrad Majors Represented Advertising, Business, Economics, Psychology, Human Biology, Marketing, Supply Chain Management
Countries & U.S. States Represented MI, IN, NC, OH, United Kingdom, India, China


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