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Spring Full-Time Program

The full-time MSMR is a one-year program that includes a required internship.  Students begin the program in January and graduate in December. Click here to apply to the Spring Full-Time program

Spring Semester

Statistics Review (1 credit)
Visual Presentations (1 credit)
Marketing Management (3 credits)
Marketing Analysis (3 credits)
Consumer Insights (3 credits)
Experimental Design, Sampling, and Questionnaire Design (3 credits)

May Intensive (approximately the middle two weeks in May)

Students complete 6 credits on campus at MSU.

Advanced Marketing Research (3 credits)
International Marketing Research (2 credits)
Client Research (1 credit)

Summer Session (end of May to middle of August)

During the summer, students complete a paid internship and an online course.

Directed Internship (1 credit)
Web-Based and Social Media Research (3 credits)

August Intensive (approximately the third week of August)

During this intensive, students complete 3 credits, and have initial meetings related to the fall courses.  Housing on campus is provided during this period.
Secondary Data Analysis and Data Mining (3 credits)

Fall Semester

During fall semester students take one online course and complete an independent marketing research study.  In addition, presentations and written work is evaluated in a communications course.  Students must be on-campus for two days in the middle of December to present their projects.  Therefore, students do not have to be on campus during fall semester.  Some students start their full-time job in September, some continue on with their summer internship firm, and some take internships with new firms for the fall.

New Product and Service Research (3 credits)
Consulting Practicum (2 credits)
Visual Presentations (1 credit)

Cohort Statistics

2016 Graduation Rate 100%
2016 Job Placement Rate
(within 90 days of graduation for both domestic and international students)
100%
Average Summer Internship Hourly Pay for 2017 (client side)  $28.66
Average Summer Internship Hourly Pay for 2017 (supplier side) $19.62
2017 Cohort Metrics:
Size 31 students
Acceptance Rate 36.2%
Average Undergraduate GPA 3.55
Average GMAT score 693
Male %                                          42%
Female %                                          58%
Undergraduate Institutions of Current Students in Cohort Michigan State University, University of Michigan, University of Miami,  University of British Columbia, University of Mumbai, Amrita Vishwa Vidyapeetham University, Spring Arbor University, Sun Yat Sen University, Symbiosis International University
Undergraduate Majors of Current Students in Cohort Marketing, Engineering, Psychology, Communications, Advertising, Management, Journalism, Marketing & Political Theory, E-commerce, Commerce Marketing, Finance,  Supply Chain Management
U.S. States & Countries Represented MI, IL, Canada, Panama, India, China

Program Cost

The MSMR tuition rates listed below include the price of books, statistical software, and August Intensive housing cost for the program. Total Program Cost (payments dived equally over 3 semesters):
In-state : $27,000
Out-of-state: $37,500

For more information about tuition and fees, please contact the Office of the Controller.

Financial Aid

MSU’s Office of Financial Aid provides information regarding financial aid opportunities available to graduate students.

Estimate Living Expenses

MSU Living Expenses Calculator


Eli Broad College of Business

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