The full-time MSMR is a one-year program that includes a required internship. Students begin the program in January and graduate in December.
The deadline to apply for the Spring 2019 cohort is October 1st, 2018. Click here to apply to the Spring Full-Time program
SPSS Syntax and Modeler (1 credit)
Visual Presentations (1 credit)
Marketing Management (3 credits)
Marketing Analysis (3 credits)
Consumer Insights (3 credits)
Research Design (3 credits)
Consulting in MR (1 credit)
Students complete 6 credits on campus at MSU.
Advanced Marketing Research (3 credits)
International Marketing Research (2 credits)
Industry Sectors (1 credit)
During the summer, students complete a paid internship and an online course.
Directed Internship (1 credit)
Web-Based and Social Media Research (3 credits)
During this intensive, students complete 3 credits, and have initial meetings related to the fall courses. Housing on campus is provided during this period.
Secondary Data Analysis and Data Mining (3 credits)
During fall semester students take one online course and complete an independent marketing research study. In addition, presentations and written work is evaluated in a communications course. Students must be on-campus for two days in the middle of December to present their projects. Therefore, students do not have to be on campus during fall semester. Some students start their full-time job in September, some continue on with their summer internship firm, and some take internships with new firms for the fall.
New Product and Service Research (3 credits)
Consulting Practicum (2 credits)
Elective (1 credit) (Topics include: Text Analysis, Pricing Research, Online Qualitative Research, Mobile Research, Business Development, Cross-Cultural MR, and more.)
|2017 Graduation Rate||100%|
|2017 Job Placement Rate
(within 90 days of graduation for both domestic and international students)
|Average Summer Internship Hourly Pay for 2017 (client side)||$28.66|
|Average Summer Internship Hourly Pay for 2017 (supplier side)||$19.62|
|2018 Cohort Metrics:|
|Average Undergraduate GPA||3.67|
|Average GMAT score||630|
|Undergraduate Institutions of Current Students in Cohort||Michigan State University, University of Michigan – Ann Arbor, University of North Carolina – Chapel Hill, University of Illinois – Urbana-Champaign, Panjab University|
|Undergraduate Majors of Current Students in Cohort||Advertising, Business, Economics, Psychology, Human Biology, Marketing, Supply Chain Management|
|U.S. States & Countries Represented||MI, IN, NC, OH, United Kingdom, India, China|
The MSMR tuition rates listed below include the price of books, statistical software, and August Intensive housing cost for the program. Total Program Cost (payments dived equally over 3 semesters):
In-state : $27,000
For more information about tuition and fees, please contact the Office of the Controller.
MSU’s Office of Financial Aid provides information regarding financial aid opportunities available to graduate students.
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