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Salaries and Career Resources

The marketing research industry is one of the most exciting and fastest growing business sectors in the United States. Take a look at the following:

Marketing Researcher Average Corporate Salaries by Job Title

Title Salary Title Salary
President/CEO $225,143 Director of Marketing $146,700
Senior VP or VP $282,200 Marketing Manager $113,909
Market Research Director/ Sr. Director $178,463 Consultant $124,286
Market Research Manager $124,560 Statistician $144,333
Consumer Insights Manager $123,598 Brand or Product Manager $121,000
Business Development $123,400 Director of Research $117,599
Communications Director/Manager $86,000 Project Manager $110,133
Business Market Analyst $87,038 Senior Research Analyst $95,406
Research Analyst $63,818 Business Market Analyst $87,038

Figures shown are results of a study conducted by Quirks Enterprises, Inc. in 2016

 

Resume Resources

  • VisualCV– Create a standout resume in minutes with their easy-to-use platform and customized templates.

Job Searching in Marketing Research Resources

 

Marketing Research Facts

  • US News & World Report ranks Market Research Analyst #1 on their 2015 list of “Best Business Jobs” and #14 on their 2015 list of “The 100 Best Jobs.”
    • The rankings are based on 10-year job growth volume, 10-year job growth percentage, median salary, job prospects, employment rate, stress level, and work-life balance.
  • According to the United States Bureau of Labor Statistics, employment of Market Research Analysts is projected to grow 32% from 2012-2022, which is much faster than the average growth of 11%.

Do you think you might be interested in a career in marketing research?  Check out the following links to see if it is the career for you!




Eli Broad College of Business

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