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Program Overview

Sprreng

The Master of Science in Marketing Research is a 34-credit program consisting of specialized marketing research courses and has been ranked by Eduinversal,  College Choice, and TFE Times as #1 among Masters programs specifically in Marketing Research in both the U.S. (TFE Times & College Choice) and North America (Eduniversal).  Both the full-time and online programs consist of the same courses taught by the same professors.  The program is designed as a “lock-step” program in which all students in an admitted class take their classes together during their one-year (full-time program) or 20-month (online program). A Broad MSMR degree provides students with invaluable preparation for excellent employment opportunities, and a fulfilling career in marketing research, be it with corporations, strategic consulting organizations, advertising agencies and/or marketing research firms.

The MSMR program is available in three convenient formats:

  1. Spring Full-Time Program (12-months)
  2. Fall Full-Time Program (12-Months)
  3. Online Program (20-months)

Course List

  • Marketing Management
  • Marketing Research for Decision Making
  • Consumer Insights
  • Experimental Design, Sampling, Field Research
  • Analysis Tools for Market Research
  • Consulting in Marketing Research
  • Communications in Marketing Research
  • Qualitative Research
  • Advanced Marketing Research
  • International Marketing Research
  • Issues in Client Research
  • Web Research and Analytics
  • New Design and Methods
  • Data Mining
  • Independent Research or Publication Project
  • Specialized Market Research Electives (Topics Include: Text Analytics, Mobile Research, Pricing Research, “R” Statistical Software, Online Qualitative Research, Business Development, and more!)

Dr. Richard Spreng

Academic Director
Ph.D., Indiana University
spreng@msu.edu

Listen to Dr. Richard Spreng, Faculty Director of the MSMR program, discuss why the Masters in Marketing Research program is a win-win for students and businesses on the globalEDGE Business Beat, Michigan Business Network. 


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