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Program Overview


The Master of Science in Marketing Research is a 34-credit program consisting of specialized marketing research courses that has been ranked #1 in the U.S. for best master’s of marketing research programs and #7 in the U.S for best master’s of marketing programs in the TFE Times.  Both the full-time and online programs consist of the same courses taught by the same professors.  The program is designed as a “lock-step” program in which all students in an admitted class take their classes together during their one-year (full-time program) or 20-month (online program). A Broad MSMR degree provides students with invaluable preparation for excellent employment opportunities, and a fulfilling career in marketing research, be it with corporations, strategic consulting organizations, advertising agencies and/or marketing research firms.

The Master of Science in Marketing Research program is available to students in three convenient formats:

  1. Spring Full-Time Program (12-months)
  2. Fall Full-Time Program (12-months)
  3. Online Program (20-months)

Course List

  • Marketing Management
  • Marketing Research for Decision Making
  • Consumer Insights
  • Experimental Design, Sampling, Field Research
  • Software Tools for Market Research
  • Consulting in Marketing Research
  • Communications
  • Advanced Marketing Research
  • International Marketing Research
  • Issues in Client Research
  • Web Research and Analytics
  • New Product and Service Research
  • Data Mining
  • Independent Research Project
  • Specialized Market Research Electives

Dr. Richard Spreng

Academic Director
Ph.D., Indiana University

Listen to Dr. Richard Spreng, Faculty Director of the MSMR program, discuss why the Masters in Marketing Research program is a win-win for students and businesses on the globalEDGE Business Beat, Michigan Business Network. 

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