The Master of Science in Marketing Research is a 34-credit program consisting of specialized marketing research courses that has been ranked #1 in the U.S. for best master’s of marketing research programs and #7 in the U.S for best master’s of marketing programs in the TFE Times. Both the full-time and online programs consist of the same courses taught by the same professors. The program is designed as a “lock-step” program in which all students in an admitted class take their classes together during their one-year (full-time program) or 20-month (online program). A Broad MSMR degree provides students with invaluable preparation for excellent employment opportunities, and a fulfilling career in marketing research, be it with corporations, strategic consulting organizations, advertising agencies and/or marketing research firms.
The Master of Science in Marketing Research program is available to students in three convenient formats:
Ph.D., Indiana University
Listen to Dr. Richard Spreng, Faculty Director of the MSMR program, discuss why the Masters in Marketing Research program is a win-win for students and businesses on the globalEDGE Business Beat, Michigan Business Network.