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Program Overview


The Master of Science in Marketing Research is a 34-credit program consisting of specialized marketing research courses and has been ranked by Eduinversal,  College Choice, and TFE Times as #1 among Masters programs specifically in Marketing Research in both the U.S. (TFE Times & College Choice) and North America (Eduniversal).  Both the full-time and online programs consist of the same courses taught by the same professors.  The program is designed as a “lock-step” program in which all students in an admitted class take their classes together during their one-year (full-time program) or 20-month (online program). A Broad MSMR degree provides students with invaluable preparation for excellent employment opportunities, and a fulfilling career in marketing research, be it with corporations, strategic consulting organizations, advertising agencies and/or marketing research firms.

The MSMR program is available in three convenient formats:

  1. Spring Full-Time Program (12-months)
  2. Fall Full-Time Program (12-Months)
  3. Online Program (20-months)

Course List

  • Marketing Management
  • Marketing Research for Decision Making
  • Consumer Insights
  • Experimental Design, Sampling, Field Research
  • Analysis Tools for Market Research
  • Consulting in Marketing Research
  • Communications in Marketing Research
  • Qualitative Research
  • Advanced Marketing Research
  • International Marketing Research
  • Issues in Client Research
  • Web Research and Analytics
  • New Design and Methods
  • Data Mining
  • Independent Research or Publication Project
  • Specialized Market Research Electives (Topics Include: Text Analytics, Mobile Research, Pricing Research, “R” Statistical Software, Online Qualitative Research, Business Development, and more!)

Dr. Richard Spreng

Academic Director
Ph.D., Indiana University

Listen to Dr. Richard Spreng, Faculty Director of the MSMR program, discuss why the Masters in Marketing Research program is a win-win for students and businesses on the globalEDGE Business Beat, Michigan Business Network. 

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