The Master of Science in Marketing Research Program at MSU has been ranked by College Choice and TFE Times as #1 among Masters programs in Marketing Research in the U.S. The Broad Master of Science in Marketing Research is a specialized program that provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The MSMR program is available in three convenient formats:
Less than a handful of universities in the United States offer graduate degrees in marketing research, and even fewer universities house these programs within a top-ranked, AACSB accredited business school–the Broad MSMR does both. Our program offers students a rare opportunity to:
|Study with our experienced marketing faculty
All of our marketing faculty members have doctorate degrees in marketing, experience as marketing research consultants, and contribute to leading marketing research and academic journals.
|Interact with executive leaders in marketing research
These leaders in marketing research include senior-level executives at the country’s leading marketing research firms, corporations, and strategic leadership organizations.
|Participate in real-world marketing research, consulting, and publication projects
Students participate in marketing research projects with real clients, and can even participate in industry publications.
|Become part of this analytical marketing & technology-rich industry
With premier job growth and salaries, MSU’s Master of Science in Marketing Research ideal for both today’s job needs and tomorrow’s