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Master of Science in Marketing Research Program








The Master of Science in Marketing Research Program at MSU has been ranked by College Choice and TFE Times as #1 among Masters programs in Marketing Research in the U.S. The Broad Master of Science in Marketing Research is a specialized program that provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The program is available in two formats:

Less than a handful of universities in the United States offer graduate degrees in marketing research, and even fewer universities house these programs within a top-ranked, AACSB accredited business school–the Broad MSMR does both.  Our program offers students a rare opportunity to:

Become a member of the next generation of business and marketing leaders

  • Study with our experienced marketing faculty
    • All of our marketing faculty members have doctorate degrees in marketing, experience as marketing research consultants, and contribute to leading marketing research and academic journals.
  • Interact with leaders in marketing research
    • These leaders in marketing research include senior-level executives at the country’s leading marketing research firms, corporations, and strategic leadership organizations.
  • Participate in real-world marketing research and consulting projects
    • Students participate in marketing research projects with real clients.
  • Become part of an industry whose job needs are forecasted to grow 32% through 2022


Eli Broad College of Business

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