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MS in Marketing Research








The Master of Science in Marketing Research Program at MSU has been ranked by Eduinversal,  College Choice, and TFE Times as #1 among Masters programs specifically in Marketing Research in both the U.S. and North America. The Broad Master of Science in Marketing Research is a specialized program that provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The MSMR program is available in three convenient formats:

  1. Spring Full-Time Program (12-months)
  2. Fall Full-Time Program (12-Months)
  3. Online Program (20-months)

Less than a handful of universities in the United States offer graduate degrees in marketing research, and even fewer universities house these programs within a top-ranked, AACSB accredited business school–the Broad MSMR does both.  Our program offers students a rare opportunity to:

Become a member of the next generation of business and marketing leaders

Study with our experienced marketing faculty

All of our marketing faculty members have doctorate degrees in marketing, experience as marketing research consultants, and contribute to leading marketing research and academic journals.

Interact with executive leaders in marketing research

These leaders in marketing research include senior-level executives at the country’s leading marketing research firms, corporations, and strategic leadership organizations.

Participate in real-world marketing research, consulting, and publication projects

Students participate in marketing research projects with real clients, and can even participate in industry publications.

Become part of this analytical marketing & technology-rich industry

With premier job growth and salaries, MSU’s Master of Science in Marketing Research ideal for both today’s job needs and tomorrow’s

Michigan State University

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