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Student Spotlight

Abbie Balmer – MSMR Fall 2017

Hometown: Ann Arbor, Michigan

“My experience in the MSMR program has been hugely fulfilling, both professionally and personally! The program offered me acceptance to a network of experts, professionals, and peers who all support and celebrate one another’s academic and professional achievements. For example, I have been given the opportunity to work as a MR consultant for the Michigan Health Information Management Association (MHIMA) this Spring. I believe my future successes will be largely attributed to the program’s hands-on teaching practices related to the entire process of data collection, analysis, and supporting impactful business decisions. I can’t wait for what’s next!”

Shelly Zhou – MSMR Fall 2017

Hometown: Shantou, China

Studying abroad was a big move in my life, and MSMR has allowed me to realize its worth. Through being involved with this all-round and multicultural MSMR program, I have experienced a very beneficial semester. This program not only equipped me with essential knowledge on marketing research and SPSS skills but also trained my presentation abilities and gave me opportunities to work in teams with classmates from different cultural backgrounds. I am grateful for what the MSMR program gave me and I am even more excited for the second semester. Also, I feel more confident and more decisive to pursue the career as a Marketing Researcher now!


Joseph Wylie – MSMR Fall 2017

Hometown: Northville, Michigan

“After just one semester of being a member of the MSMR program, I have experienced an incredible amount of personal growth.  This program has strengthened my time management and team working skills through real-life marketing research immersion.  The professors in the program work hard to help each student envision what a career in the field would really be like, and I can say on behalf of the whole fall 2017 cohort, that we are enjoying the ride.  It is amazing being surrounded by a group of students that are so focused on helping others to achieve their full potential.  Personally, I have had the wonderful experience of working with the director of the program to enhance our social media pages for the MSMR program by adding video interviews featuring fellow students and industry professionals.  I am very excited to see what this next semester has in store for me! Go Green!”

Fay Xing – MSMR Fall 2017

Hometwon: Shenzhen, China

“To participate in the MSMR program has been one of the best decisions I’ve ever made in my entire life. Besides learning professional knowledge, I have met people from different parts of the world and learn a lot from each of them. The cohort is relatively small at 23 people, so the whole program is like a family. Students and faculties work together and help each other. The working tasks are much more stressful than my previous experiences, but I appreciate the pressure that pushes me and prepares me for my future career.”


Jingxi Tang – MSMR Fall 2017

Hometown: Changzhou, China

“During my undergrad, I was initially unsure which graduate program I wanted to pursue. However, I became interested in marketing research after I took Dr. Page’s Quantitative Business Research Methods course. I enjoyed learning about statistics and the quantitative side of marketing research. I can say for certain that I made the right decision by enrolling in the MSMR program. The professors are very friendly and willing to answer questions I have. I could not wish for a better group of instructors and classmates while furthering my professional development. Additionally, the projects and assignments challenge me to apply everything I have learned up to this point in my academic careers. I feel that everything I have experienced as part of this program has helped me refine my skills and improve as a person. The MSMR program is an excellent choice for students looking to learn skills that will be applicable throughout their professional career.”


Yuwei Jing – MSMR Fall 2017

Hometown: Hangzhou, China

“While pursuing my B.A from Michigan State University, I got to know the MSMR program and was initially attracted to the field of marketing research. I am so excited to be a member of the fall cohort. The professors and program director, Jessica, are so excellent and willing to give any help we need. Just three months into the program, I can say that the MSMR Program is a really amazing program, will definitely enhance my academic and technical competence to design, manage and interpret research and bring me to a brighter future.”


Tanya Sheikh – MSMR Fall 2017

Hometown: Ann Arbor, Michigan

“Entering my senior year at MSU as an Advertising major, I was unsure of my next move post-grad. Knowing I wanted to stay within the marketing realm, I discovered the MSMR program, which I felt would provide me with a more specialized skill-set in marketing. Little did I know, I would fall in love with the marketing research field thanks to the amazing faculty and courses offered in the program. My past experience includes working at major fashion labels such as The Row and Diane Von Furstenberg and global digital marketing agency Huge Inc. In terms of my career goals, I hope to work at a marketing firm or a fashion brand as a research analyst. I fully believe being a part of this program will help me achieve this goal.”


Brett Grech – MSMR Fall 2017

Hometown: Hartland, Michigan

“I am extremely grateful for the experiences and opportunities the MSMR program has provided me. Over the past few months, our cohort has developed a family-like connection with each other. We are constantly working on team projects which allow us to learn from one another and have made us comfortable asking for help when needed. The MSMR faculty, with years of combined experience, is very passionate about the field of market research and is more than willing to share their experiences and professional connections with us. Additionally, our cohort benefits greatly by having weekly presentations from current practitioners in the market research industry.

The program is challenging, engaging, and interesting.  I am encouraged every day to do better than the last and I am excited for the future opportunities that will present themselves to me because of my participation in this unique program.”


Jake Dudek – MSMR Spring 2017

Hometown: White Lake, Michigan

“While I was a student in high school and at Oakland Community College, most of my business curriculum focused on ‘what’ business decisions were made, but never discussed the ‘why’ or the ‘how’. When I was admitted into the Broad College of Business here at MSU, I learned about marketing research and how it provides information to decision makers. My business and marketing coursework fueled my budding passion for marketing research, and once I learned about the MSMR program I knew this was the career choice for me. During my time in the MSMR program, I have had the opportunity to meet, network, and learn from so many professionals and students that would not have been possible in any other program. I am excited for all the opportunities awaiting my classmates and I upon our graduation. “

Sarah DeLuca – MSMR Spring 2017

Hometown: Grand Ledge, Michigan

“I’ve learned so much in the past few months and have met so many incredible people, I feel truly lucky to be a part of the MSMR program. Being able to write blogs and articles on the people and events of the program has also made me have a deeper appreciation. “

Jason Switzer – MSMR Spring 2017

Hometown: Bloomfield Hills, Michigan

“My goal when joining the MSMR program at MSU was to develop the skills necessary to transition from my prior career as a lawyer to a market research professional. My experience so far has greatly exceeded my expectations. I love the professors’ focus on developing practical skills that will enable me to provide thoughtful analysis and insights and be successful in the workplace after I graduate. I have also enjoyed learning from the many guest speakers who have explained what client-side and supplier-side employers will expect of me once I join the workforce.”

Shefali Thitha – MSMR Spring 2017

Hometown: Jackson, Michigan

“As a former graduate of Michigan State University, I was so excited to be accepted into the MSMR program because it gave me a chance to come back to my second home. I could not have asked for a better group of people to help shape my professional development. The MSMR program is going to push you to the limit but always remember that “diamonds are made under pressure!” Stay calm, stay focused, and never give up!”


Elaine (Yiye) Zhang – MSMR Fall 2016

Hometown: Zhaoqing, China

“Not only is the faculty excellent, but we get to meet market research experts and get industry insights straight from them. Just one month into the program I attended my first career fair and the experience was invaluable! Also, it is so much fun studying with people from diverse background and experiences!”

screen-shot-2016-10-16-at-11-14-20-amLi Ruikai – MSMR Fall 2016

Hometown: Wuxi, China

“Few months into the program and I already feel like I have learned so much. The style of teaching is very hands-on and every day there is a new challenge. Jessica (MSMR’s Program Director) and our professors, are all really helpful and warm hearted. I feel like a part of one big family!”


Xueyin Li – MSMR Fall 2016

Hometown: Taiyuan, China

“The courses I am taking in this program complement each other very well and I have the chance to explore and excel in every aspect of marketing research – be it qualitative or quantitative. Our cohort has an interesting mix of students and the fact that we get to hear so many different voices on a subject, adds to our web of knowledge.”

img_1310Mithila Vidyanath – MSMR Fall 2016

Hometown: Chennai, India

“I hadn’t expected to feel so much at home in a country that is on a whole new side of the world that I had never been to! Being at MSU has given me access to some of the most interesting people and a variety of resources that I had never imagined possible.  I truly look forward to the rest of my year here at MSU and I am excited for what’s in store!”

Zicheng Gao – MSMR Fall 2016

Hometown: Wuxi, China

“MSU campus is beautiful and as for the program, I don’t think I could have asked for a better experience – we are such a close-knit cohort, the professors are excellent and the program is customized to give a complete know-how of marketing research. After several months of being a student at Broad, I can still say that every day is a new experience and challenge.”

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