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The MSMR Blog

2017 American Marketing Association (AMA) Gold Global Top 25 Report

October 13, 2017 at 4:05 pm

Joseph Wylie, MSMR Student and Blog Writer- October 13, 2017 at 10:21am If there is one specific thing I have learned about marketing research while in my first month in the MSMR program (let the record show, I have learned  Read More »


Global Market Research Firm, Ipsos RDA Group, Partners with Master of Science in Marketing Research Program Program

August 14, 2017 at 1:40 pm

Sarah DeLuca—August 14, 2017 Since the beginning, the MSMR program has focused on building long-term relationships with companies in the industry. With a long list of current partners on the advisory board, we are excited to announce our most recent  Read More »


MSMR Program Recognized in GRIT Report

July 19, 2017 at 1:33 pm

The GRIT Report Recognizes Marketing Research Spartans Sarah DeLuca—June 7, 2017 The GRIT Report published by Greenbook is known for being one of the most comprehensive surveys of current trends in the marketing research industry. This year, for the first  Read More »


MSMR Field Trip

May 26, 2017 at 11:33 am

Sarah DeLuca — May 16, 2017 On April 26, both our spring cohort and the fall cohort joined together to enjoy a day of corporate visits, guest lectures and the John Gongos Scholarship Event with marketing research professionals. The cohorts  Read More »


The MSMR Cohorts Take on Their First Intensive

May 26, 2017 at 11:32 am

Sarah DeLuca — May 24, 2017 For the last few weeks the students and professors in the MSMR program have been hard at work completing their “May Intensives.” Kicking off the two weeks, the online cohort and the spring cohort  Read More »


Broad MSMR Student Research Published in AMA’s Gold Global Top 25 Report

April 26, 2017 at 8:17 am

By Emily Reyst and Sarah Deluca As our digital landscape expands, the importance for marketers to look to the future is no surprise, and students in Michigan State University’s Masters of Marketing Research program at the Broad College of Business  Read More »


MSMR Students Top Marketing Analytics Challenge

April 10, 2017 at 11:54 am

A team of five students from the MS in Marketing Research part-time program—Pete Charette, Heather Garris, Philip Green,Andy Lisoskie, and Benjamin Peppler—took first place in the written competition and second overall in the 2017 Sawtooth Software Marketing Analytics Consulting Challenge  Read More »


Gongos Vice President of Client Consulting Kicks Off Master of Science in Marketing Research Spring Cohort

February 19, 2017 at 3:02 pm

Sarah DeLuca SARAH PHILLIPS, Vice President of Client Consulting at Gongos, Inc., delivered her communication course to the Broad College of Business’s Master of Science in Marketing Research (MSMR) Spring Cohort. Serving as instructor of special topics in marketing, Sarah  Read More »


CEO of Kantar Health Delivers Course on Communications in Marketing Research to MSMR Spring Cohort

January 31, 2017 at 11:41 pm

Sarah DeLuca—January 24, 2017 LYNNETTE COOKE, Global CEO of Kantar Health, shared insights on consulting in the marketing research industry with the newest Master of Science in Marketing Research (MSMR) Cohort this past weekend. As CEO of a global healthcare  Read More »


#1 Master’s Program in Marketing Research

October 18, 2016 at 3:46 pm

Master’s in Marketing Research Climbs National Rankings Caroline Brooks For another year, the Broad College of Business’ master’s degree in marketing research (MSMR) rose in national rankings. The TFE Times Master of Marketing Rankings are the most comprehensive rankings for  Read More »



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