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Master’s in Marketing Research


The Master of Science in Marketing Research is a 34-credit program consisting of specialized marketing research courses that has been ranked #7 in the U.S. for best masters of marketing programs in the TFE Times. Both the full-time and online programs consist of the same courses taught by the same professors. The program is designed as a “lock-step” program in which all students in an admitted class take their classes together during their one-year (full-time program) or 19-months (online program). A Broad MSMR degree provides students with invaluable preparation for excellent employment opportunities, and a fulfilling career in marketing research, be it with corporations, strategic consulting organizations, advertising agencies and/or marketing research firms.

FAQ

 

Arturo Fausto

A day in the life of a market researcher.

Eria Murray

A day in the life of a market researcher.

Jacci Weber

A day in the life of a market researcher.

Merrill Dubrow

A day in the life of a market researcher.




Eli Broad College of Business

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