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Business College Complex
632 Bogue Street, Rm. N370
East Lansing, MI 48824
(517) 355-7605
undergrad@broad.msu.edu

Master of Science in Marketing Research

The Broad Master of Science in Marketing Research is a specialized program that provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The program is available in two formats:
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  • Full-Time: a one-year program that includes an internship period
  • Online: a 19-month program designed for working professionals

Less than a handful of universities in the United States offer graduate degrees in marketing research, and even fewer universities house these programs within a top-ranked, AACSB accredited business school–the Broad MSMR does both.  Our program offers students a rare opportunity to

  • Study with our experienced marketing faculty.  All of our marketing faculty members have doctorate degrees in marketing, experience as marketing research consultants, and contribute to leading marketing research and academic journals.
  • Interact with leaders in marketing research.  These leaders in marketing research include senior-level executives at the country’s leading marketing research firms, corporations, and strategic leadership organizations.
  • Participate in real-world marketing research and consulting projects.  Students participate in marketing research projects with real clients.
  • Become part of an industry whose job needs are forecasted to grow 32% through 2022.
  • Become a member of the next generation of business and marketing leaders.

If you are interested in learning more about a Master of Science in Marketing Research, please contact Director Richard Spreng to learn more about the program.

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Eli Broad College of Business

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