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Marketing Department Ranked World-Wide for Research Performance

“The Australasian Marketing Journal recently published an article on Research performance of marketing academics and department: An international comparison. The journal ranked the full professors within the Eli Broad College of Business Department of Marketing #7 worldwide, and department faculty as a whole #18 worldwide.


The article was designed to provide insight into the relative research performance of marketing scholars within the top 500 universities in the world. The nations included are those in which marketing research is conducted and published to assist in university assessments to judge research performance. The score was calculated to standardize comparability between universities and groups of faculty to best compare groups internationally.


Two major research performance dimensions were also considered in this article-quality and impact of research. With quality being the degree of scholarship, and impact referring to the use of the research. Read more

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