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Fall Full-Time Program

The fall full-time Master of Science in Marketing Research program (MSMR) is a one-year program 34 credit program that includes a team-based capstone project or internship experience. The deadline to apply for the Fall 2019 cohort is April 15th, 2019: Apply to the Fall Full-Time program

Cohort Summary:

Students will start in Fall semester 2019, and graduate after Summer semester 2020, with 3 semesters on campus. Students have the option of seeking a summer 2020 internship or participating in a team-based capstone experience working on a real marketing research project for a real organization. While post-graduation jobs for international students in the US are limited, students will be eligible for a 12-month Optional Practical Training visa, allowing them to work in the US for 12 months following graduation. The fall and spring full-time cohort options offer the same courses within the curriculum and are both only 12-months total in length.

Program Schedule

Fall Semester 

Courses Credits
Communications in Marketing Research 2
Marketing Management 3
Marketing Analysis 3
Consumer Insights 3
Research Design 3
Total Fall Credits 14

Spring Semester 

Courses Credits
Advanced Marketing Research 3
Data Mining 3
Analysis Tools 1
Consulting in Marketing Research 1
International Marketing Research 2
Elective 1
Total Fall Credits 12

Elective Topics Include: Text Analytics, Business Development, “R” Statistical Methods, Online Qualitative Research, Mobile Research, and more.

Summer Semester (8 credits)

Courses Credits
Client Research in Practice 2
New Design Methods 3
Directed Consulting Project 2
Summer Project or Internship 1
Total Fall Credits 8


Cohort Statistics

2018 Cohort Metrics:
Size 20 students
Acceptance Rate 33%
Average GMAT Score 670
Male % 35%
Female % 65%
Undergrad Majors Marketing, Economics, Psychology, Communication & Asian Studies, Business English, Marketing & Advertising Management, Business Administration, Finance, Biotechnology, Bio-Industry Communication Development, and Management Systems/ Philosophy
Universities Represented Michigan State University, University of Michigan, Ohio State University, New York University, University of Massachusetts Amherst, National Taiwan University, Guangdong University, Sastra University
Countries & U.S. States Represented Countries: US, China, Taiwan, India,

US States: MI, OH, TN, MA


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