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Fall Full-Time Program

The fall full-time MSMR is a one-year program that includes a team-based capstone experience. Click here to apply to the Fall Full-Time program

Cohort details:

  • Students will start in Fall semester 2017, and graduate after Summer semester 2018, with 3 semesters on campus. 
  • Students have the option of seeking a summer 2017 internship or participating in a team-based capstone experience working on a real marketing research project for a real organization.
  • While post-graduation jobs for international students in the US are limited, students will be eligible for a 12-month Optional Practical Training visa, allowing them to work in the US for 12 months following graduation.
  • The fall and spring full-time cohort options offer the same courses within the curriculum and are both only 12-months total in length.

Program Schedule

Fall 2017 Semester

Communications in MR (1 credit)
Marketing Management (3 credits)
Marketing Analysis (3 credits)
Consumer Insights (3 credits)
Experimental Design, Sampling, and Questionnaire Design (3 credits)
International Marketing Research (2 credits)
SPSS Syntax and Modeler (1 credit)

Spring 2018 Semester

Advanced Marketing Research (3 credits)
Marketing Technology and Web Analytics (3 credits)
Data Mining (3 credits)
Communications (1 credit)
Elective (1 credit)

Summer 2018

Client Research (1 credit)
Product and Service Innovation (2 credits)
Directed Consulting Project (2 credits)
Electives (2 credits)

Cohort Statistics

2016 Cohort Metrics:
Size 22 students
Acceptance Rate 41.8%
Average GMAT score 642
Male %                                                               45%
Female %                                                               55%
Undergrad Majors of Students in Cohort Marketing & Psychology, Journalism, Visual Communications, Advertising, Applied Economics, Marketing & Supply Chain, Business Administration, International Economic & Trade, Biotechology, Computer Engineering, International Business, and Hospitality Business
Countries Represented Taiwan, China, South Korea, & India

Program Cost

The MSMR tuition rates listed below include the price of books and statistical software needed for the program. Tuition is billed in block tuition format. Shown below is the total cost of the program which is divided into 3 equal payments per semester attended:
In-state: $27,000
Out-of-state: $37,500

For more information about tuition and fees, please contact the Office of the Controller.

Financial Aid

MSU’s Office of Financial Aid provides information regarding financial aid opportunities available to graduate students.

Estimate Living Expenses

MSU Living Expenses Calculator


Eli Broad College of Business

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