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Fall Full-Time Program

The fall full-time MSMR is a one-year program that includes a team-based capstone experience.

The deadline to apply for the Fall 2018 cohort is May 1st, 2018. Click here to apply to the Fall Full-Time program

Cohort details:

  • Students will start in Fall semester 2018, and graduate after Summer semester 2019, with 3 semesters on campus. 
  • Students have the option of seeking a summer 2018 internship or participating in a team-based capstone experience working on a real marketing research project for a real organization.
  • While post-graduation jobs for international students in the US are limited, students will be eligible for a 12-month Optional Practical Training visa, allowing them to work in the US for 12 months following graduation.
  • The fall and spring full-time cohort options offer the same courses within the curriculum and are both only 12-months total in length.

Program Schedule

Fall 2018 Semester

Communications in MR (1 credit)
Marketing Management (3 credits)
Marketing Analysis (3 credits)
Consumer Insights (3 credits)
Research Design (3 credits)
International Marketing Research (2 credits)
SPSS Syntax and Modeler (1 credit)

Spring 2019 Semester

Advanced Marketing Research (3 credits)
Marketing Technology and Web Analytics (3 credits)
Data Mining (3 credits)
Communications (1 credit)
Elective (2 credits) (Topics include: Pricing Research, Text Analytics, Business Development, Cross-Cultural MR, Online Qualitative Research, Mobile Research, and more.)

Summer 2019

Client Research (1 credit)
Product and Service Innovation (2 credits)
Directed Consulting Project (2 credits)
Electives (1 credit)

Cohort Statistics

2017 Cohort Metrics:
Size 23 students
Acceptance Rate 21%
Average GMAT score 630
Male %                                                               31%
Female %                                                               69%
Undergrad Majors of Students in Cohort Marketing, Communications, Advertising, Psychology, Economics, Accounting, Supply Chain, Business Administration, Marketing & English,  Finance, English Language & Literature, Applied Engineering, Human Resource Management, Economic Geography,  Food Industry Management
Countries Represented UK, France, New Zealand, China, Georgia, New York, Michigan

Program Cost

The MSMR tuition rates listed below include the price of books and statistical software needed for the program. Tuition is billed in block tuition format. Shown below is the total cost of the program which is divided into 3 equal payments per semester attended:
In-state: $27,000
Out-of-state: $37,500

For more information about tuition and fees, please contact the Office of the Controller.

Financial Aid

MSU’s Office of Financial Aid provides information regarding financial aid opportunities available to graduate students.

Estimate Living Expenses

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