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Byington Marketing Speaker Series

John W. Byington, a marketing research expert, was a former president of the NPD Group Worldwide Inc. He was involved in developing an international presence for the NPD Group and served on the Europanel, a consortium of market research companies. He also opened NPD offices in England, Germany, France, and Italy. An alumnus of Michigan State, after his passing the John W. Byington Endowed Chair in Global Marketing was established in the Department of Marketing in the Eli Broad College of Business at Michigan State University in 1995 through gifts from John W. Byington, Walter W. Byington, and Judith L. Siegert.

The Byington Marketing Speaker Series hosts thought leaders in marketing and international business from the world’s elite business schools in East Lansing, Michigan to present their cutting-edge research, interact with marketing faculty and doctoral students, and engage with thought leaders in the MSU community. This is the official speaker series of the Department of Marketing in the Eli Broad College of Business at Michigan State University and connected to the Byington Endowed Chair in Global Marketing and the Broad College’s Global Initiatives.

Dr. Tomas Hult is the holder of the John W. Byington Endowed Chair in Global Marketing. He is also Professor of Marketing and International Business, and Director of the International Business Center in the Eli Broad College of Business at Michigan State University. Dr. Hult is an elected Fellow of the Academy of International Business (one of only about 90 Fellows worldwide), and President of the Sheth Foundation (an academically oriented philanthropic foundation). He is one of the world’s most cited business scholars and sought-after executive trainers.

Past Byington Marketing Series Speakers include:

Michael Ahearne, University of Houston

Richard Bagozzi, University of Michigan

Gloria Barczak, Northeastern University

Michael Brady, Florida State University

Claes Fornell, University of Michigan

Jan Heide, University of Wisconsin

V. Kumar, Georgia State University

Robert Meyer, University of Pennsylvania

Kent Monroe, University of Illinois

Robert Palmatier, University of Washington

Roland Rust, University of Maryland

Birger Wernerfelt, MIT


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