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Business College Complex
632 Bogue Street, Rm. N370
East Lansing, MI 48824
(517) 355-7605
undergrad@broad.msu.edu

Bachelor of Arts in Marketing

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Study in this field stresses understanding of marketing concept and tools application of concepts and tools to achieve business objectives using analysis, planning, implementation and control techniques, and integration of marketing with other business functions and societal processes. Career opportunities are available in marketing management, market research, industrial sales, sales management, business development, retail management, and other areas.

2015 Summer Experience of Marketing Students

summer Experience Of Marketing Students

Dark Green symbol man matches what is on the chart above Internship / Co-op (50.51%)    Purple symbol man matches what is on the chart above Job Worked (30.93%)    Light Blue symbol man matches what is on the chart above Taken Classes (12.37%)   Light Green symbol man matches what is on the chart above Other (6.19%)

Marketing Statistics

In 2015, about 50% of the BA – Marketing students at MSU did an internship, while 30% chose a summer job and around 12% took classes. The marketing statistics of 2015 show that the highest earned hourly wage in an internship was $25 and the highest reported annual salary after graduation was $75,000. On an average, BA Marketing students at MSU make an annual salary of around $50,000, while the average signing bonus is $4,164.

 

Average Starting Salary             Average Signing Bonus          Highest Internship Hourly Wage

 

Highest Reported Salary after Graduation

Top Employers

Some of the top employers in the marketing department are – ESPN, Microsoft, Apple, General Motors, Ford, Google, Amazon, P&G, Whirlpool, IBM, General Mills, Dow, Pepsico, General Electric, Yelp, Stanley Black & Decker, CH Robinson, and Thomson Reuters. Regarding placement 86% of the 2015 marketing graduates were employed after completing the degree, 13% went for a higher education, and 1% started their own business.

Marketing Graduates 2015

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dark green box that matches color on pie graph Employed (86%)

light blue box representing blue in the pie chart Continuing Education (13%)

light green box representing blue in the pie chart Started Their Own Business (1%)

Job Titles

Digital Marketing Specialty            Marketing Communication Specialist             Marketing Assistant

Brand Strategist                                        Marketing Representative                          Marketing Analyst

Marketing Internship Testimonials

Emily at GM

Emily Allen

B.A Marketing
General Motors – Detroit, MI

“Throughout my internship I have learned that marketing is all about being adaptable. You may need to change your production allocation overnight because of new laws, or you may have one day to jump on a trend and push an ad. If you can’t quickly adapt to what’s going on in the world, the competition will mercilessly leave you behind”

Leta at Stryker Company

Leta Knupfer

B.A Marketing
Stryker – Portage MI

“I have learned a new way of digital marketing that I wasn’t exposed to before. Stryker was a different CMS and the strategy behind it was completely different from what I know before. This has allowed me to learn a new way of campaigning and execution. I was handed real responsibilities from day one on top of a big learning curve. Everyone has been so welcoming and helpful with that process.”


Eli Broad College of Business

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