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Marketing Broad Professors Highly Cited

 

An article in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior analyzing 30 years of publications ranked two associate professors of marketing among its most cited. Thomas Page was the 8th most frequently cited author with the 5th most frequently cited article, while Richard Spreng was the 11th most frequently cited author with the 20th most frequently cited article.

The focus of this highly cited article is on people and practices that have contributed toward shaping the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior throughout the past 30 years. The article discusses how the developed knowledge has assisted in further understanding the creation of both consumer satisfaction and dissatisfaction, and how the value of that content has further enhanced the journal and the knowledge within this field of study.

To read more on this publication, please visit the full article: Impact on and of The Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A 30-Year Retrospective (Linked for MSU users)


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