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MSMR Students Top Marketing Analytics Challenge

MSMR Sawtooth Challenge 2017

A team of five students from the MS in Marketing Research part-time program—Pete Charette, Heather Garris, Philip Green,Andy Lisoskie, and Benjamin Peppler—took first place in the written competition and second overall in the 2017 Sawtooth Software Marketing Analytics Consulting Challenge March 17–18. The competition included teams from Ohio State University, Brigham Young University, University of Utah, and James Madison University, all of whom had won local competitions at their universities prior to the main event.

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