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Professor Calantone and the Marketing Department Recognized as Global Leaders in B2B Research


A recent benchmarking article published in the Journal of Business and Industrial Marketing reports that Broad Marketing Professor Roger Calantone, University Distinguished Professor, was the most productive and most heavily cited author in the 30 year history of the journal.  The authors also found that Broad’s Marketing Department was the second most productive marketing department in the area of Business to Business Marketing over the past 30 years.

Reference: Thirty years of the Journal of Business & Industrial Marketing: a bibliometric analysis, Leslier Maureen Valenzuela; José M. Merigó; Wesley J. Johnston; Carolina Nicolas; and Jorge Fernando Jaramillo, Journal of Business & Industrial Marketing, 32/1 (2017) 1–18

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