Chen Lin, assistant professor of marketing, received a $20,000 Faculty Research and Engagement Award from Yahoo! Labs for her proposal, “The Optimal Design of So-Lo-Mo Marketing.” Lin was one of only 25 faculty members from universities throughout the world to receive this award. Her research, which also won $7,000 in the Marketing Science Institute research proposal competition, focuses on the topic of social media marketing.
Lin received her PhD in marketing from Emory University’s Goizueta Business School. In addition to teaching at Michigan State University, she is a popular marketing op-ed columnist for Forbes and Sina Finance.
Yahoo! Labs’ Faculty Research and Engagement Program (FREP) is an academic outreach initiative designed to produce high-quality scientific collaborations and outcomes by engaging with faculty and students conducting research in areas of mutual interest. FREP enables academics across the globe to work with Yahoo! research scientists on cutting-edge studies and experiments.