Skip to main content

Michigan State University masthead


Doug HughesThe Marketing Department creates knowledge by doing empirical research at the “state of the science” and translating it to the practitioner’s “state of the art,” while developing transformational marketing leaders who make business happen. Core competence is in the exercise of managerial and strategic marketing, with focal areas of emphasis in 1) Market Research and Analytics, 2) Sales and Business Development, 3) Customer Experience and Relationship Marketing, 4) New Product Development and Innovation, and 5) International Marketing.

We build the knowledge and competence base of strategy by running several versions of our MS in Marketing Research program in close partnership with 50 major firms that lead the marketing research industry.  Our Strategic Sales Initiative and undergraduate Minor in Sales Leadership rank among the top such programs in the world.  Our Ph.D. program produces the next generation of marketing scholars armed with the theoretical understanding, substantive insight, and methodological tools to push the boundaries of thought and practice in marketing management and strategy.

This integration of probing and learning through marketing research, team building in marketing and sales management, and leading from a strategic point of view makes us unique in the academic marketing world.


Douglas E. Hughes
Professor and Chairperson of Marketing
United Shore Faculty Fellow in Sales Leadership


  • shuttering Sam's Club stores a bad sign of things to come for retail workers, says Broad expert via… ,
  • Dr. Sambamurthy received a global leadership award , so we sat down with him to get a glimpse into his role at the… ,
  • Interested in the Financial Markets Institute? Applications open tomorrow - for one week only! Contact ,

If you haven't been past the Pavilion 🚧 site lately, you're in for a surprise 😮 (but the monthly video 🎥 gives a sneak peek) #BuildBroad 🏗️👷‍♂️ 👉 ... See MoreSee Less

1 day ago  ·  

The #entrepreneurship minor at #MSU just turned two, and has outpaced growth for all other majors -- and just enrolled its 500th Spartan. Who Will innovate? #SpartansWill ... See MoreSee Less

1 day ago  ·  

Eli Broad College of Business

facebook instagram linkedin twitter youtube
Michigan State University

Contact Information Site Map Privacy Statement Site Accessibility
Call MSU: (517) 355-1855 Visit: MSU is an affirmative-action, equal-opportunity employer. Notice of Nondiscrimination
SPARTANS WILL. © Michigan State University