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Degree Requirements

The doctoral degree in Marketing requires a minimum of 39 semester credit hours of course work and 24 credits of dissertation research. This consists of 15 hours in the major field of concentration Marketing, 12 credit hours in the research methods sequence, a minimum of 6 credit hours in a minor area of study, and 6 credit hours prescribed by the student’s Program Guidance Committee. These credit hours may vary based on the requirements of the selected minor and the extent of previous work in economics. Students should seek to broaden their methodological training, as much as possible, in consultation with their major professors.