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The MS in Marketing Research Program

Listen to You Tube video testimonials from faculty and graduates of the program:

Michael Brereton

Former CEO, Maritz Research
“The marketing research profession continues to evolve, and the ideal skill set today includes a combination of statistical acumen and achievement, a sharp understanding of general business and marketing strategy, and story-telling skills. We believe that Michigan State University, with its Broad College of Business, is uniquely positioned to provide the education breadth and depth researchers, both today’s and tomorrow’s, will require.”

Joanne Ulnick

Managing Partner, Ducker Worldwide
“After learning more about the curriculum of the Broad MSMR, I recognize the tremendous benefits of such a program. Hiring MSMR degreed individuals or, sponsoring a student through the program would provide Ducker critical access to talented candidates. These candidates would have the consulting and communication skills to interact with clients as well as have project management and technical competence to design, manage and interpret research studies. As the market research and consulting industry continues to grow, the opportunities available to students through the Michigan State University MSMR are significant.”

Carlos R. Martinez

Class of 2011
“I had been looking for a program that specializes in Marketing Research for several years. I believe the MSMR program at Broad School will provide me with the necessary tools to face the increasing demand for MR specialists in the fast-paced world we live in.”

Jeff Pocklington

Class of 2011
“While considering MBA programs, I discovered the MSMR program and knew it was for me. It is a one-year program that will prepare me for a career in an exciting and growing field, Marketing Research. After earning an undergraduate degree in Marketing, working for a leading CPG company and a leading grocery retailer, I was ready to supplement my career with a MSMR degree from MSU. The program has an active advisory board, and after only two weeks we had the opportunity to visit with board members at a nearby firm. I am learning the job possibilities are endless with the skills and knowledge gained from the MSMR program at MSU!”


Eli Broad College of Business

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