Be on track to become a member of the next generation of business and marketing leaders and enroll in the online MSMR program. Click here to apply to the Online program
The 20-month program is designed to provide an opportunity for students to achieve a master’s degree while working full time. The hybrid format consists of on-campus and online courses. The on-campus courses will take place within two one-week sessions.
The online program consists of the same courses, taught by the same professors, as the full-time program, and students will be held to the same academic standards. Like the graduates of the full-time MSMR program, the online MSMR graduate will be skilled in traditional marketing research techniques such as experimental design, sampling, data collection, and analysis, as well as leading-edge marketing technologies, methodologies, and software packages.
|May 16, 2017||August 15, 2017||Online||Statistics Review (1)|
|June 12, 2017||July 31, 2017||Online||Marketing Management (3)|
|Aug. 6, 2017||Aug. 6, 2017||East Lansing||Communications (1)|
|Aug. 4, 2017||Aug. 12, 2017||East Lansing||Marketing Research for Decision Making (3)|
|Aug. 5, 2017||Aug. 5, 2017||East Lansing||Consulting in MR (1)|
|Oct. 17, 2017||Dec. 9, 2017||Online||Software Tools for Market Research (1)|
|Aug. 31, 2017||Nov. 9, 2017||Online||New Product and Service Research (3)|
|Jan. 6, 2018||Feb. 24, 2018||Online||Consumer Insights (3)|
|Mar. 3, 2018||April 28, 2018||Online||Experimental Design, Sampling and Questionnaire Design (3)|
|Feb. 1, 2018||April 27, 2018||Online||Elective (1)|
|May 6, 2018||May 12, 2018||East Lansing||Advanced Marketing Research (3)|
|May 15, 2018||Aug. 17, 2018||Online||Web Research and Analytics (3)|
|May 15, 2018||Aug. 17, 2018||Online||Elective (1)|
|Oct. 26, 2018||Dec. 21, 2018||Online||Data Mining (3)|
|Sept. 3, 2018||Dec. 8, 2018||Online||Electives (4)|
Note: Courses listed in Green are held in-person (referred to as “intensives”), the other courses listed for the program are held online. The in-person intensives are held in one-week periods (August 2017 and May 2018). All other courses are online, hotel is provided for in-person intensives at no additional cost to the student.
|Job Placement Rate||100%|
|Cohort Size||20 students|
|Average Years of Work Experience||7|
|Typical Student Job Titles||Marketing Account Executive, Creative Director, Sales Demand Analyst, Research Lead, Research Manager, Shopper Insights Analyst, International Marketing Research Specialist, Marketing Manager, District Sales Manager, Social Media Lead, Strategic Marketing Sr. Specialist, Associate, portfolio Management, Marketing Coordinator, Merchandiser & Project Manager, Market Research Analyst, Investor Relations Specialist, Technology & Business Scout, Junior Account Manager|
|U.S. States Represented
||MI, ID, MA, NY, OH, OR, TN, VA, WA|
|Average salaries for marketing research jobs|
The MSMR total program cost listed below includes the price of books, statistical software needed for the program, and housing for the in-person intensive periods. Tuition is billed in block tuition format in five equal installments (1/5 of total cost is billed per semester attended):
In-state total program cost: $27,000
Out-of-state total program cost: $37,500
For more information about tuition and fees, please contact the Office of the Controller.
MSU’s Office of Financial Aid provides information regarding financial aid opportunities available to graduate students.