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John Gongos Scholarship Program

The John Gongos Memorial Scholarship

The John Gongos Memorial Scholarship was established to promote the market research industry through the direct support of the MSMR program at Michigan State University.  The Scholarship was launched at the September 2012 MSMR Advisory Board Meeting.

Gongos Scholarship

How to donate to the John Gongos Scholarship fund:

  • Click on this link: Make a Gift to MSU
  • In the search box type: “John Gongos Memorial Scholarship Fund”
  • Complete the donation

About John Gongos: John Gongos was founder and CEO of Gongos Research, Inc. until his untimely death in 2012 at age 51.

Gongos, of Rochester Hills, formed the marketing research firm in 1991 and built it into a $23 million company serving companies such as Hallmark Cards Inc., Best Buy Co., General Motors Co. and Chrysler Group LLC.

In 2007, the company was first named to Inc. magazine’s list of the 5000 “Fastest Growing Companies in America” and is among the Honomichl Top 50 U.S. marketing research organizations. Gongos received his Bachelor of Science in Marketing at Miami University-Ohio and his MBA in Marketing and Quantitative Analysis at the University of Cincinnati.

Although he was from the state of Ohio, John held a deep place in his heart for Michigan.  John said, “Our experience has been that if young people can find a great job in a field that they like, they will stay here. People really want to stay here if they find the right company.” He created that kind of company, with a unique culture that made it very attractive to MSU grads.

John and his firm were instrumental in helping found the Master of Science in Marketing Research program in the Broad School.  Gongos, Inc. continues to be a key partner in serving on the Advisory Board, providing internships and full-time jobs to MSMR students, and being an advocate of the program. The initiative for this endowment was started by Matt O’Mara, an MSU MBA grad, with support from the marketing research community.

John was a man of great vision for his firm and the industry, and, perhaps more importantly, he was a man of true integrity.  His vision was consistent with the principals of the MSMR Program:

‘Our industry has changed more in the last five years than in the 15 years prior to that… It will probably change even more in the next five years.’


Eli Broad College of Business

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