One rather unique aspect of the MSU MSMR program is the ability to get significant marketing research experience while attending. Using a mix of on-campus, intensive sessions, and a few online courses, students can complete two paid internships during the program. The program starts only in January each year.
Spring Semester
Project Management (1 credit)
Written and Oral Communications (1 credit)
Marketing Management (3 credits)
Marketing Analysis (3 credits)
Consumer Behavior (3 credits)
Experimental Design, Sampling, and Field Research (3 credits)
May Intensive (approximately the middle two weeks in May)
Students complete two courses, with classes meeting for 8 hours per day.
Advanced Marketing Research (3 credits)
Secondary Data Analysis and Data Mining (3 credits)
Summer Session (end of May to Middle of August)
During the summer, students complete a paid internship. In addition, students complete some assignments related to their internship, and an online course.
Directed Internship (2 credits)
Web-Based and Social Media Research (3 credits)
August Intensive (approximately the third week of August)
During this intensive, students complete three credits, and have initial meetings related to the fall courses. Housing on campus is provided from 8/18 to 8/23.
International Marketing Research (2 credits)
Innovations in Marketing Research (1 credit)
Fall Semester
During fall semester students take one online course and complete an independent marketing research study. In addition, presentations and written work is evaluated in a communications course. Students must be on-campus for two days in the middle of December to present their projects. Therefore, students do not have to be on campus during fall semester. Some students start their full-time job in September, some continue on with their summer internship firm, and some take internships with new firms for the fall.
New Product and Service Research (3 credits)
Consulting Practicum (2 credits)
Oral and Written Communications (1 credit)
We only have admissions for starting in January of each year.
