Advisory Board

 
Logo: Meijer

Ruben Alcaraz

Consumer Insights Manager
 
 
Logo: Unisearch

Ed Benfield

Senior Partner
 
 
Logo: CASRO

Diane Bowers

President
 
 
Logo: Maritz

Michael Brereton

President and CEO
 
 
Logo: Compete

Dennis Bulgarelli

Director, Automotive
 
 
Logo: Kantar Health

Lynnette Cooke

CEO
 
 
Logo: Smith-Dahmer

Ann Dahmer

Co-founder
 
 
Logo: Amway

Hyun-Sik Ju

Market Measurement and Analytics Leader
 
 
Logo: Morpace

Duncan Lawrence

Executive Vice President
 
 
Logo: JD Power

Jeff Leiman

Vice President
 
 
Logo: Kellogg

Michael McCune

Manager, Market Research
 
 
Logo: Chrysler Group

Joann Heck

Director, Consumer Insights and Product Research
 
 
Logo: Gongos Research

Camille Nicita

Principal
 
 
Logo: Nielsen

Joe Derochowski

Vice President, Business Development
 
 
Logo: Kraft

Karen Peterson

Associate Director
 
 
Logo: Market Probe

TR Rao

President and CEO
 
 
Logo: Unisearch Partners

Scott M. Rozek

Senior Partner
 
 
Logo: Ducker Worldwide

Joanne D. Ulnick

Managing Partner
 
 
Logo: Procter Gamble

Mary Nunlist

Associate Director, Consumer and Market Knowledge
 
 
Logo: Nationwide

Tim Key

Corporate Vice President, Market Research
 
 
Logo: Cranbrook Search

Matt O’Mara

Managing Director
 
 
Logo: GS Research

Gary Schwebach

Principal
 
 
Logo: Discover

Keegan Trudgen

Senior Manager, Consumer and Competitive Insights
 
 
Logo: NPD

Dori Hickey

Director
 
 
Logo: General Motors

Sharon Sheremet

Director, Global Product Research

 

Chris Hauck

President
 
 

Jon Ciarletta

National Manager, Strategic Research
 
 

Jon Brand

Vice President, Ipsos ASI – Tracking and Equity Research

Becki Meyer

 
 
Team Detroit

Chip Peterson

SVP, Platform Analytics Director, CRM Strategy
 
 
Millward Brown

Eric S. Novak

Account Director
 
 
Phillips Edison & Company

Steve Whayne

Director of Consumer & Market Research
 
 
Market Strategies International

Phil Giroux

Chief Financial Officer and Chief Operating Officer
 
 
Crain Communications

Margee Kaczmarek

Chief Human Resources Officer
 
 
Vision Critical

Scott Miller

President & COO, International Business
 
 
GFK

Don DeVeaux

Global Client Group Lead, Automotive
Managing Director, Automotive US
 
 
Coca-Cola

Tom LaForge

Global Director, Human & Cultural Insights
 

Our overarching goal is to build a Broad MSMR Advisory Board which represents a cross-section of business, industry, strategic organizations and industry associations. As is true with any leadership group, there is strength through a diversity of experiences and worldviews.

The personal traits we are looking for in our board members include a passion for marketing research, a commitment to advancing the value of our work, a desire to improve the status of marketing researchers as senior strategists/advisors and a willingness to help develop the next generation of business and marketing leaders.

Our intention is to develop productive, long-term relationships with everyone who joins with us, so they remain core contributors to the Broad MSMR program. Be it through participation in our thought leadership events. As a provider of ad hoc marketing research projects. A host for our MSMR student internships. Potentially, as a sponsor of your employees to the program.

And ideally, as a member of the Broad MSMR Advisory Board.

To learn more about these opportunities, please contact:

Richard Spreng, Ph.D.
Director, MSMR Program
The Broad School at Michigan State University
(517) 432-6389