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Master of Science in Marketing Research Program

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The Master of Science in Marketing Research Program at MSU has been ranked by TFE Times as #1 among Masters programs in Marketing Research and #7 among all Marketing Masters programs in the U.S. The Broad Master of Science in Marketing Research is a specialized program that provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The program is available in two formats:

  • Full-Time: a one-year program that includes an internship period or real-life marketing research projects
  • Online: a 19-month program designed for working professionals

Less than a handful of universities in the United States offer graduate degrees in marketing research, and even fewer universities house these programs within a top-ranked, AACSB accredited business school–the Broad MSMR does both.  Our program offers students a rare opportunity to

  • Study with our experienced marketing faculty.  All of our marketing faculty members have doctorate degrees in marketing, experience as marketing research consultants, and contribute to leading marketing research and academic journals.
  • Interact with leaders in marketing research.  These leaders in marketing research include senior-level executives at the country’s leading marketing research firms, corporations, and strategic leadership organizations.
  • Participate in real-world marketing research and consulting projects.  Students participate in marketing research projects with real clients.
  • Become part of an industry whose job needs are forecasted to grow 32% through 2022.
  • Become a member of the next generation of business and marketing leaders.

On March 18th, a team of three MSMR students won the 2016 Sawtooth Software Marketing Analytics Challenge. Click here for more information!


Eli Broad College of Business

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