News
Buying ad time just got easier
Today’s consumers switch between media forms so often—from TV to laptops to smart phones—that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows. Now, a Michigan State University business … Continue reading
Broad students and business leaders interact at 3rd annual All-MSU Sales Competition
The 3rd annual All-MSU Sales Competition took place Friday, February 8, at the James B. Henry Center for Executive Development. Thirty-six students competed in a tournament-style event structured around 20-minute business-to-business selling role-plays with corporate representatives playing the part of … Continue reading
Marketing faculty, students impact auto industry through Deloitte Consulting partnership
Assistant Professor of Marketing Clay Voorhees and his MBA students have been partnering with Deloitte Consulting on the Deloitte Generation Y Automotive Survey for the past four years. The project, for which MSU has become the lead academic partner, provides … Continue reading
Calantone, MSU rank among top 10 worldwide in innovation management
A recent article, “Perspective: Ranking of the World’s Top Innovation Management Scholars and Universities” in the Journal of Production Innovation Management, ranked the world’s top innovation management scholars and universities. Marketing Department Chair and Co-Director for the Institute of Entrepreneurship … Continue reading
JAMS 40th Edition Remembers the Past and Charts Marketing’s Future
Tomas Hult, Ph.D., is The Eli Broad Professor of Marketing and International Business at MSU. He directs the award winning Eli Broad Center of International Business and is the Editor-in-Chief of the Journal of the Academy of Marketing Science. Recently … Continue reading
Gen Y’s embrace of hybrids may be auto market’s tipping point
Generation Y’s strong affinity for hybrid vehicles could make it the generation that leads the automotive market away from traditional gasoline-powered vehicles, according to an annual survey by Deloitte and Michigan State University. A majority (59 percent) of Gen Y … Continue reading
China Study Abroad 2013
China has clearly become one of the most important economic powers in the world, making a business study abroad program in China very timely. Professor Richard Spreng will lead a study abroad program in China for Summer 2013. The program … Continue reading
Pendergast awarded 2011 Excellence in Marketing award
Peter Pendergast (BA Marketing ’89), vice president of Sales for Dow Building Solutions in North America, was recently awarded the 2011 Excellence in Marketing Award by the Broad College’s Marketing Leadership Advisory Board. Pendergast has been actively involved in supporting … Continue reading
MSU Wins National Team Selling Competition
A team of four Michigan State University students won the National Team Selling Competition for the third time in the last four years! Congratulations to faculty coach John Baxter (Marketing), student coach Alexs Hermans (Communications senior), and our four stellar … Continue reading
Business Plan Competition 2011
The Broad College of Business is hosting a business plan competition with awards of $5,000.00, $2,500.00 and $1,000.00 respectively. The competition’s mission is to promote greater entrepreneurship, foster entrepreneurial thinking, and provide a ‘market based’ professional development environment for all participants. … Continue reading
