News
Marketing faculty, students impact auto industry through Deloitte Consulting partnership
Assistant Professor of Marketing Clay Voorhees and his MBA students have been partnering with Deloitte Consulting on the Deloitte Generation Y Automotive Survey for the past four years. The project, for which MSU has become the lead academic partner, provides … Continue reading
Calantone, MSU rank among top 10 worldwide in innovation management
A recent article, “Perspective: Ranking of the World’s Top Innovation Management Scholars and Universities” in the Journal of Production Innovation Management, ranked the world’s top innovation management scholars and universities. Marketing Department Chair and Co-Director for the Institute of Entrepreneurship … Continue reading
JAMS 40th Edition Remembers the Past and Charts Marketing’s Future
Tomas Hult, Ph.D., is The Eli Broad Professor of Marketing and International Business at MSU. He directs the award winning Eli Broad Center of International Business and is the Editor-in-Chief of the Journal of the Academy of Marketing Science. Recently … Continue reading
Gen Y’s embrace of hybrids may be auto market’s tipping point
Generation Y’s strong affinity for hybrid vehicles could make it the generation that leads the automotive market away from traditional gasoline-powered vehicles, according to an annual survey by Deloitte and Michigan State University. A majority (59 percent) of Gen Y … Continue reading
China Study Abroad 2012
China has clearly become one of the most important economic powers in the world, making a business study abroad program in China very timely. Professor Richard Spreng will lead a study abroad program in China for Summer 2012. The program … Continue reading
Pendergast awarded 2011 Excellence in Marketing award
Peter Pendergast (BA Marketing ’89), vice president of Sales for Dow Building Solutions in North America, was recently awarded the 2011 Excellence in Marketing Award by the Broad College’s Marketing Leadership Advisory Board. Pendergast has been actively involved in supporting … Continue reading
MSU Wins National Team Selling Competition
A team of four Michigan State University students won the National Team Selling Competition for the third time in the last four years! Congratulations to faculty coach John Baxter (Marketing), student coach Alexs Hermans (Communications senior), and our four stellar … Continue reading
Business Plan Competition 2011
The Broad College of Business is hosting a business plan competition with awards of $5,000.00, $2,500.00 and $1,000.00 respectively. The competition’s mission is to promote greater entrepreneurship, foster entrepreneurial thinking, and provide a ‘market based’ professional development environment for all participants. … Continue reading
Marketing Alumni Board Endowment Fund
The Marketing Alumni Board has launched an endowment fund to raise money to enhance student competitions, increase study abroad opportunities, career workshops and marketing club outreach. Funds will be raised continuously, however the application of funds will not be exercised … Continue reading
U.S. News ranks Broad undergrad program 24th, marketing 19th
The Broad College of Business has one of the top 25 business programs and the best supply chain management program in the nation, according to U.S. News & World Report’s latest rankings of undergraduate programs. The Broad College climbed from 28th … Continue reading
