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JAMS 40th Edition Remembers the Past and Charts Marketing’s Future

Thomas HultTomas Hult, Ph.D., is The Eli Broad Professor of Marketing and International Business at MSU. He directs the award winning Eli Broad Center of International Business and is the Editor-in-Chief of the Journal of the Academy of Marketing Science.

Recently Dr. Hult co-edited the 40th Anniversary Issue of the Journal of the Academy of Marketing Science with O.C. Ferrell, Vice President of Publications for the Academy of Marketing Science. Customarily for these anniversary editions, a lineup of very famous researchers is usually recruited for a special commemorative issue. However, this issue shows the extensive network and reach of the editorial team led by Dr. Hult. An assemblage of scholars collectively responsible for over 100 famous and enduring contributions to the marketing literature populates this issue, including authors who established the criteria for structural equations modeling, legends in marketing management, societal aspects of marketing and branding experts, as well as a deep review by a Nobel award winner in economics.

Roger Calantone, MSU marketing department chair, commented that “not only will this anniversary issue commemorate the 40 years of increasing influence of the Journal, but in itself, the special issue breaks new ground in the many areas it touches.”

With the first issue of 2012, the Academy of Marketing Science begins its 40th year of publishing JAMS (now together with Springer). Owned by AMS, which started in 1971, JAMS was conceptualized in 1972 and began publishing its first volume in 1973. As Robert Peterson, the fifth editor of JAMS, commented two decades ago in an earlier anniversary issue of JAMS, 40 years is, “by any reasonable standard, a long time.” His remarks were of course tied to the 20th anniversary, but the 40th anniversary simply crystalizes the importance of the Journal and the sustained influence it has in the field of marketing.

Let us all congratulate Tomas and his staff for providing such a fitting commemoration of the Journal and recognize the thought leadership of Tomas Hult and the four JAMS editorial board members from the MSU marketing department.

The full table of contents for the JAMS 40th Anniversary Issue can be found at http://www.springerlink.com/content/j50047475t4h/.

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