The Marketing Department creates knowledge by doing empirical research at the “state of the science” and translating it to the practitioner’s “state of the art,” while developing transformational marketing leaders who make business happen. Core competence is in the exercise of managerial and strategic marketing, with focal areas of emphasis in 1) Market Research and Analytics, 2) Sales and Business Development, 3) Customer Experience and Relationship Marketing, 4) New Product Development and Innovation, and 5) International Marketing.
We build the knowledge and competence base of strategy by running several versions of our MS in Marketing Research program in close partnership with 50 major firms that lead the marketing research industry. Our Strategic Sales Initiative and undergraduate Minor in Sales Leadership rank among the top such programs in the world. Our Ph.D. program produces the next generation of marketing scholars armed with the theoretical understanding, substantive insight, and methodological tools to push the boundaries of thought and practice in marketing management and strategy.
This integration of probing and learning through marketing research, team building in marketing and sales management, and leading from a strategic point of view makes us unique in the academic marketing world.
Douglas E. Hughes, Interim Chair
Associate Professor of Marketing
United Shore Faculty Fellow in Sales Leadership
Study in this field stresses understanding of marketing concepts and tools, application of the concepts and tools to achieve business objectives using analysis, planning, implementation, and control t
The Master of Science in Marketing Research Program at MSU was recently ranked #7 in the U.S.