The Marketing program integrates topics from sales, marketing management, marketing research and international marketing into a unified course of study. The program is designed with the realization that essential breakthroughs in business productivity and quality must be process based and such processes must transcend traditional business functionality and embrace the need for cross-organizational relationships. The program also acknowledges the critical challenges related to environmental impact by engendering an earth-to-earth marketing and supply chain focus.
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China Study Abroad 2012
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China has clearly become one of the most important economic powers in the world, making a business study abroad program in China very timely. Professor Richard Spreng will lead a study abroad program in China for Summer 2012. The program will be three weeks in China, with on-campus sessions in East Lansing during Spring semester, and we will visit four Chinese cities: Shanghai, Guilin/Yangshuo, Xian, and Beijing. Three of these cities are very important in...
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Business Plan Competition 2011
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The Broad College of Business is hosting a business plan competition with awards of $5,000.00, $2,500.00 and $1,000.00 respectively. The competition’s mission is to promote greater entrepreneurship, foster entrepreneurial thinking, and provide a ‘market based’ professional development environment for all participants. Participants will have access to materials, mentors, and seminars designed to enhance their professional development and chances of winning....
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New MS in Marketing Research program
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The Master of Science in Marketing Research (MSMR) degree program was introduced in January 2011. This exciting program is the newest innovation from the Marketing Department of the Broad Graduate School of Management at Michigan State University. The Broad MSMR is a specialized, one-year program which provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The program consists of two semesters of full-time...
