The Marketing program integrates topics from sales, marketing management, marketing research and international marketing into a unified course of study. The program is designed with the realization that essential breakthroughs in business productivity and quality must be process based and such processes must transcend traditional business functionality and embrace the need for cross-organizational relationships. The program also acknowledges the critical challenges related to environmental impact by engendering an earth-to-earth marketing and supply chain focus.
China has clearly become one of the most important economic powers in the world, making a business study abroad program in China very timely. Professor Richard Spreng will lead a study abroad program in China for Summer 2014. The program …...
The Broad College of Business is hosting a business plan competition with awards of $5,000.00, $2,500.00 and $1,000.00 respectively. The competition’s mission is to promote greater entrepreneurship, foster entrepreneurial thinking, and provide a...
The Master of Science in Marketing Research (MSMR) degree program was introduced in January 2011. This exciting program is the newest innovation from the Marketing Department of the Broad Graduate School of Management at Michigan State University....