Skip to main content

Michigan State University masthead

R. Dale Wilson

The marketing programs integrate topics from sales, marketing management, marketing research, and international marketing into a unified course of study. The programs are designed with the realization that essential breakthroughs in business productivity and quality must be process based and such processes must transcend traditional business functionality and embrace the need for cross-organizational relationships.

The Department of Marketing is home to three degree programs: (1) BA in Marketing, (2) MS in Marketing Research and (3) PhD in Business with a major in marketing. Additionally, we offer a specialization in sales communications at the undergraduate level, a minor in international business at the undergraduate level, and we play support roles for three other master’s programs in business (the Full-Time MBA, Executive MBA, and the MS in Business Analytics) and for a variety of degree programs offered by other colleges at MSU.

The Department of Marketing provides the Broad College of Business with a strong international focus and is a leader in study abroad programs at MSU. Our mission is to advance the science of marketing to transform businesses and communities-national and global-by providing excellence in marketing strategy education, knowledge creation and dissemination, and outreach. We energize the MSU community to be market-driven in the global marketplace and maintain a balanced excellence in teaching, research, and service. Our vision is to be the leader in creating strategic marketing knowledge and developing the transformational thinkers and doers who make business happen.

R. Dale Wilson, PhD

Professor and Chairperson, Department of Marketing


  • Congratulations Professor Calantone! ,
  • Our student writer has some great tips for studying over break. It's a lot to ask, but it's a good idea. ,
  • Congrats to 2016 master's in marketing research student Tyler O'Connor on his extracurricular success this weekend! ,

Eli Broad College of Business

facebook instagram linkedin twitter youtube
Michigan State University

Contact Us Accessibility Policy Privacy Policy Site Map
© Michigan State University Board of Trustees. East Lansing, MI 48824 (517) 355-1855
MSU is an affirmative-action, equal-opportunity employer. Visit