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The Marketing Department creates knowledge by doing empirical research at the “state of the science” and translating it to the practitioner’s “state of the art”. Our core competence is in the exercise of marketing and revenue producing activities in the strategic sphere of operations. We build the knowledge competence base of strategy by also running several versions of our MS in Marketing Research program in close partnership with 50 major firms that lead the marketing research industry.

This integration of probing and learning through marketing research, team building in marketing management and directing from a strategic point of view makes us unique in the academic marketing world.

 

Roger J. Calantone, Interim Chair

University Distinguished Professor

Senior Advisor to the Dean for Integrative Research & Outreach

Eli Broad Chaired University Professor of Business



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Eli Broad College of Business

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