The Marketing program integrates topics from sales, marketing management, marketing research and international marketing into a unified course of study. The program is designed with the realization that essential breakthroughs in business productivity and quality must be process based and such processes must transcend traditional business functionality and embrace the need for cross-organizational relationships. The program also acknowledges the critical challenges related to environmental impact by engendering an earth-to-earth marketing and supply chain focus.
The need to solve problems together and discuss the relative merits of solutions and ideas make the skills associated with consultative sales broadly useful in business contexts. A marketing course seeks to help undergraduates develop these...
In August 2014, the Department of Marketing at Michigan State University’s Eli Broad College of Business will begin offering an online Master of Science in Marketing Research program. After four successful cohorts of the full-time MSMR program,...