The marketing programs integrate topics from sales, marketing management, marketing research, and international marketing into a unified course of study. The programs are designed with the realization that essential breakthroughs in business productivity and quality must be process based and such processes must transcend traditional business functionality and embrace the need for cross-organizational relationships.
The Department of Marketing is home to three degree programs: (1) BA in Marketing, (2) MS in Marketing Research and (3) PhD in Business with a major in marketing. Additionally, we offer a specialization in sales communications at the undergraduate level, a minor in international business at the undergraduate level, and we play support roles for three other master’s programs in business (the Full-Time MBA, Executive MBA, and the MS in Business Analytics) and for a variety of degree programs offered by other colleges at MSU.
The Department of Marketing provides the Broad College of Business with a strong international focus and is a leader in study abroad programs at MSU. Our mission is to advance the science of marketing to transform businesses and communities-national and global-by providing excellence in marketing strategy education, knowledge creation and dissemination, and outreach. We energize the MSU community to be market-driven in the global marketplace and maintain a balanced excellence in teaching, research, and service. Our vision is to be the leader in creating strategic marketing knowledge and developing the transformational thinkers and doers who make business happen.
R. Dale Wilson, PhD
Professor and Chairperson, Department of Marketing
Study in this field stresses understanding of marketing concepts and tools, application of the concepts and tools to achieve objectives using analysis, planning, implementation, and control techniques
The Broad Master of Science in Marketing Research is a specialized program that provides a graduate-level degree for people who want to build or accelerate their careers in marketing research.