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The Marketing Department creates knowledge by doing empirical research at the “state of the science” and translating it to the practitioner’s “state of the art”. Our core competence is in the exercise of marketing and revenue producing activities in the strategic sphere of operations. We build the knowledge competence base of strategy by also running several versions of our MS in Marketing Research program in close partnership with 50 major firms that lead the marketing research industry.

This integration of probing and learning through marketing research, team building in marketing management and directing from a strategic point of view makes us unique in the academic marketing world.


Roger J. Calantone, Interim Chair

University Distinguished Professor

Senior Advisor to the Dean for Integrative Research & Outreach

Eli Broad Chaired University Professor of Business


  • Ethical conduct leads to mental exhaustion and the “moral licensing” to lash out at employees, says new study: ,
  • Graduating seniors: You should have a reminder from Cambria Consulting in your MSU email today. The Businessweek ranking survey closes 2/16!,
  • Next Wednesday is the summer job/internship fair. Are you ready? ,

Eli Broad College of Business

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